- Alfabet angielski z wymową
- Kiedy "Yours faithfully" i kiedy "Yours sincerely"?
- Wyrażenia dla kelnerów/kelnerek
- Angielski na recepcji – formuły konwersacyjne
- 6 najlepszych stron, dzięki którym poćwiczysz mówienie po angielsku.
- Jak napisać dobry list motywacyjny w języku angielskim?
- Zaimki wskazujące (this, that, these, those)
- Najczęsciej używane idiomy angielskie
- Klauzula o ochronie danych osobowych po angielsku
- Jak napisać krótki e-mail z zapytaniem o pracę.
Advertising as a form of manipulating people
First of all, people should realize that advertisers take advantage of consumers’ psychological vulnerability. They play with our self – esteem, pride and ambition. Advertisements use the images of irreproachable people who succeed in both business and life. Of course their success is the result of using the advertised product. Those contrived attacks waken our basic instincts, the eternal desire to excel. Though hundreds of years have passed we still have this deep – rooted belief that only the best hunter form the herd can provide his family with an affluent living. We fall into this crafty set trap, thinking that the decision of buying a particular product is our own.
What is more, advertising contributes to people’s depression as well as an increase in obesity and crime. Human brain scans by Emory University showed that advertisements release dopamine which makes consumers feel thrilled with the prospect of buying an advertised product. However, the feeling disappears after the item is purchased and “buyer’s remorse”, feeling of guilt, can occur later as a result bringing counterproductive effects.
Supporters of advertising say that it creates awareness among buyers. They say that we become brand aware. However, it should be underlined that this awareness refers only to brands that are world market tycoons. The minor brands are neglected, which prevents us from making a conscious decision.
Having said this, it is the violation of human rights when consumers are deprived of the possibility to decide for themselves. It is definitely high time to cause a commotion about daily spam, hoardings and leaflets that make us slaves to compulsive buying against our will.
Ebooki językowe, które pomogły już tysiącom osób
10 Rules of Highly Successful Project Management
The Project Management Institute defines PM as "the application of knowledge, skills, tools, and techniques to project activities to meet project requirements" (PMBOK Guide, 3rd Edition, Project Management Institute Inc., PN, 2005).
How to be polite in business?
Showing politeness reflects a level of professionalism in business. Here are some tips for staying polite in a business world.
Creating a Bright Future for Future Biomedical Engineering Professionals
Biomedical engineering is mainly concerned with combining science and medicine. Therefore, people interested in this profession should have an aptitude for both. The article also deals with requirements for entering Centennial College's Biomedical Engineering program.
Słówka / Wyrażenia dnia
- to insert