Oferta reklamy

Szukasz klientów / pracowników? Nasza oferta na pewno Cię zainteresuje. Przeczytaj o naszym portalu i zareklamuj swoją firmę u nas. więcej »

English Tip

Advertisements have to be accurate. Abstract or weird ads are reserved to well-known marks. You want to be understood by your potential customers.

Advertising as a form of manipulating people

With the growing number of mass media we are being dragged in a vague game with sales clerks. Unaware, we sit down by a negotiating table every day watching TV. Allured by vivid pictures that create a perfect world where everyone is happy, we fall for witty manipulative gimmicks. Although advertising does raise consumers’ awareness, its superior aim is still to stupefy consumers and trick them into buying.

First of all, people should realize that advertisers take advantage of consumers’ psychological vulnerability. They play with our self – esteem, pride and ambition. Advertisements use the images of irreproachable people who succeed in both business and life. Of course their success is the result of using the advertised product. Those contrived attacks waken our basic instincts, the eternal desire to excel. Though hundreds of years have passed we still have this deep – rooted belief that only the best hunter form the herd can provide his family with an affluent living. We fall into this crafty set trap, thinking that the decision of buying a particular product is our own.

What is more, advertising contributes to people’s depression as well as an increase in obesity and crime. Human brain scans by Emory University showed that advertisements release dopamine which makes consumers feel thrilled with the prospect of buying an advertised product. However, the feeling disappears after the item is purchased and “buyer’s remorse”, feeling of guilt, can occur later as a result bringing counterproductive effects.

Supporters of advertising say that it creates awareness among buyers. They say that we become brand aware. However, it should be underlined that this awareness refers only to brands that are world market tycoons. The minor brands are neglected, which prevents us from making a conscious decision.

Having said this, it is the violation of human rights when consumers are deprived of the possibility to decide for themselves. It is definitely high time to cause a commotion about daily spam, hoardings and leaflets that make us slaves to compulsive buying against our will.

Autor: Martyna Somerlik


Dodano: 2012-04-04
Nauka angielskiego online
szkola.eprofess.pl

Prawdziwy angielski. Nauka na autentycznych materiałach. Angielski Biznesowy, Konwersacje po angielsku, General English, Immersja językowa

Ucz się z lektorem na żywo
Angielski przez skype

Ebooki językowe, które pomogły już tysiącom osób

Nauka angielskiego online
szkola.eprofess.pl

Prawdziwy angielski. Nauka na autentycznych materiałach. Angielski specjalistyczny

Ucz się z lektorem na żywo
Angielski przez skype

Czytelnia

  • Polscy prawnicy otwierają kancelarie na zachodzie.

    Na zachodzie pracują lekarze, budowlańcy, informatyce, a od całkiem niedawna polscy prawnicy zaczynają tworzyć dla siebie nowe miejsca pracy poza granicami naszego kraju.

  • Professional Website Design

    There are many website design companies that guarantees you a professional service in every detail. However, it is not easy to determine which company is the most professional and reliable and which is not.

  • Creating a Bright Future for Future Biomedical Engineering Professionals

    Biomedical engineering is mainly concerned with combining science and medicine. Therefore, people interested in this profession should have an aptitude for both. The article also deals with requirements for entering Centennial College's Biomedical Engineering program.

Słówka / Wyrażenia dnia

  1. herbal industry
    przemysł zielarski
  2. report line
    linia składania meldunków
  3. update
    uaktualnienie
  4. inspection
    inspekcja
  5. bangle
    bransoletka
  6. clamp
    łapa