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Advertising as a form of manipulating people
With the growing number of mass media we are being dragged in a vague game with sales clerks. Unaware, we sit down by a negotiating table every day watching TV. Allured by vivid pictures that create a perfect world where everyone is happy, we fall for witty manipulative gimmicks. Although advertising does raise consumers’ awareness, its superior aim is still to stupefy consumers and trick them into buying.
Are modern drugs dangerous
Every year hundreds of people die from the effects of drugs abuse. It is estimated that at least 5% of young adults in Europe use different kinds of drugs.
The image of the women in advertising - what is it like?
Nowadays, nobody can imagine life without advertising. Since 18th century advertising has been growing stronger and stronger. AIDA represents the essence of advertising: A stands for Attention, I for Interest, D for Desire, A for Action.